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Built by Field
Sales Practitioners.

Proovin was born from frustration. We experienced firsthand how much time, money, and trust is lost when field execution can't be verified. We built the tool we always wished we had.

2009
Founded
100+
Customers
🇮🇩
Built in Indonesia
Core Features

Why We Built Proovin

Every feature in Proovin exists because someone on a field team needed it.

🎯
Our Mission
To make field execution transparent, verifiable, and continuously improving — for every sales rep, merchandiser, and auditor in Indonesia.
🔍
Our Approach
We build tools that field teams actually want to use — simple, fast, and designed for the realities of working in Indonesian markets.
🤝
Our Values
Transparency, accountability, and continuous improvement. We hold ourselves to the same standards we help our customers achieve.
🇮🇩
Built for Indonesia
Proovin is designed specifically for Indonesia's CPG and FMCG market — from offline-first architecture to Bahasa Indonesia support.
📊
Data-Driven
Every product decision we make is backed by data from our customers' real field operations — not assumptions or market research.
🚀
Always Improving
We ship product updates every 2 weeks based on customer feedback. If you have a problem, we'll build the solution.
The Problem We Solve

We Were the
Sales Manager Too

Our founding team spent years managing field sales teams across Indonesia. We lived the frustration of not knowing what was actually happening in the field. We tried every solution available — and none of them solved the real problem. So we built Proovin.

  • Founded by former field sales managers and operators
  • First customer acquired in 2020 before any outside funding
  • Profitable and growing — no VC pressure to cut corners
  • 100% focused on field execution — not trying to be everything
  • Headquartered in Jakarta, serving customers across Indonesia
📱
Our Team. Your Problem. Solved.
Mission · Values · Story · Team
""Kami bukan software company yang belajar tentang field sales. Kami adalah field sales practitioners yang belajar membuat software. Perbedaan itu ada di setiap fitur yang kami buat.""
Founder
Proovin
FAQ

Common Questions

Proovin saat ini melayani pelanggan di seluruh Indonesia, dengan konsentrasi terbesar di Jawa, Sumatra, dan Kalimantan. Kami juga sedang ekspansi ke pasar Asia Tenggara lainnya.
Proovin bootstrapped dan profitable. Kami belum menerima external funding — keputusan ini disengaja agar kami bisa fokus pada kebutuhan pelanggan, bukan KPI investor.
Kami selalu mencari talenta terbaik yang passionate tentang field sales dan teknologi. Kirim CV ke [email protected].

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